Top 5 Travel and Local Apps in South Africa Q1 2023

In the first quarter of 2023, the travel and local app market in South Africa saw varied performance across the top 5 apps. Here is a detailed look at the weekly trends in downloads, active users, and revenue for these apps, based on data from Sensor Tower.

Booking.com: Hotels & Travel had a steady presence in the market, with weekly downloads fluctuating between 14.4K and 19K. Weekly active users remained robust, starting at 253K and peaking at approximately 263K by the end of March.

FlySafair showed a significant spike in downloads in early January, reaching around 23.6K, before stabilizing between 6.5K and 8.1K for the rest of the quarter. Active users initially soared to 44.3K in the second week of January but settled around 31K towards the end of March.

Google Earth experienced a gradual increase in downloads, starting at 5.3K and climbing to 7.3K by mid-March. Active user numbers followed a similar upward trend, beginning at 41K and reaching approximately 47.7K by late March.

GPS Satellite View Navigation saw a notable rise in downloads at the end of January, peaking at 6.9K in early February before declining to around 3.6K by the end of March. Active users mirrored this pattern, increasing to 4K in early February and then tapering off to about 2.7K.

Find my Phone - Family Locator had a strong performance with weekly downloads peaking at 7.8K in mid-March. Active users also saw a rise, starting at 8.6K and reaching over 11.9K by the third week of March. Revenue for this app remained steady, averaging around $1.4K per week with minor fluctuations.

These insights provide a snapshot of the market dynamics for travel and local apps in South Africa during Q1 2023. For more detailed analysis and data, visit Sensor Tower.